If you think the issue is still PPC-related, why not get in touch with me?
When your PPC account is not producing the results you'd expect, it's easy to put the blame on it. Very often, this may well be the case but at other times, the reasons may like beyond. Here are some reasons that have nothing to do with PPC but which could affect your PPC performance.
This will apply to ecommerce websites. I've experienced a top performing campaign see performance drop through the floor overnight and stay stubbornly down. No changes had been made to the account. Upon visiting the site to ensure it was all working, at checkout I noticed the delivery fee had been set to £1000 by mistake by the client. Fortunately a mistake easily fixed.
If your prices are excessive, people are unlikely to buy.
Yes, even that's a problem, especially in PPC. You'll never hit your ROI target if there is not enough meat on the bone.
Bad weather here simply means what is not suitable for your business, not necessarily rain and thunder. If you sell barbecues, then you're likely to see more sales when the sun is out but if you're a travel agent, you might sell more holidays to Spain if it keeps raining at home.
A bit similar to bad weather, you'll struggle as an estate agent to sell properties during a downturn but you might fare better if you sell redundancy protection insurance.
This is more than just having a competitor undercutting you on price. Maybe they're doing better on the quality of their products or services, have better reviews, a better website, more experience, wider choice, etc. You'll need to find your own USP to stand your ground.
This is an issue that affects mostly ecommerce sites. If you sell handbags and have 20 different types on offer, that's not giving users enough choice when handbags come in all sorts of colours, styles, shapes, size, materials and brand. Similarly for shoes and so on. This issue is exacerbated if your competitors have a huge range of choice. Users will tend to flock to them as they're more likely to find something to suit them.
This one is for websites chasing leads. If you're an electrician offering emergency repairs, you don't want to get back at them the next day.
So here are some examples such as the weather that have nothing to do with PPC but could be harming your PPC performance. Here's a pro tip: when you notice a PPC performance drop, have a look at other digital marketing channels in Analytics and see if they're equally affected. If so, the issue is wider than PPC.